Shopify store analytics: traffic, estimated sales and ads

Shopify store analytics tell you how one store is doing, from the outside. In SellWinners the domain is all you need, and the record keeps the history of its traffic and sales, so you see whether visits and estimated sales are climbing or slipping over the months.

Use it to size up a competitor before you enter its niche, or to compare your own store with the ones around it. Every sales figure is an estimate, made for comparing stores, so read it next to traffic and ads rather than on its own.

Read a Shopify store's analytics in Explore

1. Open Shops in Explore, set Match to Domain and type the store's domain.
2. Open the store. The header shows its country, currency, Shopify theme and main category, and a Shopify Plus tag when it applies.
3. Read the four tiles: Monthly visits with the change over 30 days, Est. monthly sales with a low and a high figure under it, Active Meta ads with the number launched in 30 days, and Products with the store's categories.
4. A second row adds the Google ads the data marks active (with a link to the live ones), TikTok followers, the Trustpilot rating with its review count, and total followers.
5. Move through the tabs for the detail, then save the store or track it from the header.

Look up a store in Explore

On Free, a store opens on its overview: traffic, estimated sales, socials, apps, products and its ads counted by country. Ad spend and reach, the full list of similar stores and the brand's other stores are on paid plans: see what each plan includes.

What each tab shows

Overview

The traffic chart, the top countries by share of visits, estimated sales over the last 90 days, followers by network, best sellers, latest ads and the closest similar shops.

Products

Best sellers and newest products, sorted by popularity, price or newest. It is a sample of the catalog, and the tab says so.

Socials

Each social account with its followers and the last 90 days.

Similar

The shops most like this one, each with a similarity score.

Ads

The Meta ads of the store's linked Facebook pages, by status and format, next to its ad countries and media mix.

Emails

The emails the store sends, with its sending stats by month.

Apps, Pixels and Stores

Its Shopify apps, its tracking pixels and the other stores of the same brand.

TikTok

Profile numbers, top hashtags and the posts of its TikTok profile.

How to read the numbers

Each figure answers a different question, and none of them is enough alone.

• Monthly visits and growth. Growth is the change in visits over 30 days, in percent. A store with rising visits is gaining attention now.
• Estimated monthly sales. In US dollars for every store, with a low and a high figure. Compare it across stores in the same niche.
• Units sold. A store level estimate. Read it with the best seller prices to see whether a store sells many cheap items or a few expensive ones.
• Active Meta ads. The ads running now across the store's linked pages. Many ads launched in 30 days often means the store is testing new creatives.
• Top countries. Where the visitors come from, which is often a better guide to a store's market than its own country.

The same record through the API

One request returns the whole record. The domain works in place of a shop id:

# One shop by id or domain
curl "https://api.sellwinners.com/v1/shops/gymshark.com" \
  -H "Authorization: Bearer YOUR_API_KEY"

GET /v1/shops/{shopId} Parameters and fields in the docs

The answer groups its fields as profile, trustpilot, socials, catalog, traffic, sales, advertising, technology, tiktok, latestAds and similarShops. Each detail has a route of its own. The sales history takes a period and a window:

# Estimated sales history
curl "https://api.sellwinners.com/v1/shops/gymshark.com/sales/history?period=month&days=365" \
  -H "Authorization: Bearer YOUR_API_KEY"

GET /v1/shops/{shopId}/sales/history Parameters and fields in the docs

Next to it sit the products (/products), the follower history (/socials/history), the apps, the pixels, the brand's other stores, the ad format mix and the TikTok overview. The shop record reference lists every field.

From an AI agent, brief_competitor gives a compact brief on one store: its profile, products, biggest ads, emails and similar shops, or only the sections you ask for. Try "Give me a brief on gymshark.com with its profile and products only."

Keep going from one store

• Find more stores like it with the Shopify spy tool, filtered by traffic, growth and estimated sales.
• List its similar shops and sort them by 30-day growth.
• Study the emails a shop sends: its calendar, its weekly rhythm and its campaign mix.
• Search the Meta ads library for every ad the brand runs, then save the ones worth keeping.
• Work out your own side of a sale with the Shopify fees calculator: what a Shopify plan, its card rate and its transaction fee take from your sales.