See which ads competitors keep paying for before your next test
SellWinners brings the ads brands run on Meta, TikTok and Google into one place, with days running, reach, estimated spend and rank on the page. You see what a competitor is scaling and walk into your next test with better ideas.
What gets in the way
Tests that start from scratch
Every new creative costs budget before it tells you anything. Without a view of what already works in your market, too many tests begin from a blank page.
Fatigue arrives on schedule
Even a strong ad wears out as the same people see it again and again, and ROAS slides with it. You need a steady flow of new angles, not one swipe saved weeks ago.
Winners and tests look the same
From the outside, a two-day test and a long-term winner look alike. Days running, reach and the number of duplicates are what tell them apart.
The features media buyers use most
Ads Library
Filter Meta ads by status, days running, reach, estimated spend, country and media type, then sort by reach or rank gained to see what is being pushed now. Google and TikTok ads are searchable with the same key.
Meta Ads Library
Pick a competitor and list every Meta ad of its page by reach or days running. Its share of image and video ads and the landing pages it sends people to show how the account is built.
Brand Tracker
Track the brands you compete with for the same audience. Top ads, ads gaining rank and creative tests grouped by launch day show where each one is putting its weight.
Advertisers
Rank the advertisers in a niche by active ads, new ads or 14-day reach to find accounts worth studying, including ones you had not heard of.
Folders
Save the ads you want to brief from to a board. A Meta ad search can leave out the ads you already saved, so each research pass shows something new.
How it fits your week
Set your market
Search your product category and keep active ads in the countries you buy media in.
Find the long runners
Sort by reach or days running. An ad still live after weeks is often one the brand finds worth paying for.
Read the ad in full
Open it for the copy, headline, hook, video transcript, estimated spend and day-by-day reach.
Brief your next round
Save the strongest ads to a board and turn the patterns you see into angles to test against your control.
Questions media buyers ask
Is there a free plan for media buyers?
There is, and it needs no card: the full Meta ad library in the web app, with every filter, reach and spend. Google and TikTok ads are on paid plans, and the Free plan includes the web app and the MCP server (150 credits a month), without the API; compare them on the pricing page.
Are reach and spend exact?
Estimated spend is an estimate, not a figure from the brand's ad account. Treat reach and spend as signals for comparing ads and spotting what is growing, rather than as a competitor's actual budget.
Can I pull ads into my own reports or scripts?
Yes, on paid plans. The REST API returns ads with their copy, reach history and creative URLs, as described in the API docs. Over the MCP server, an assistant such as Claude can run the searches for you, and each tool call costs the results it returns, from your monthly credits.
Which plan fits a media buyer?
Match it to your volume of automated checks. A buyer who researches in the web app uses far fewer credits than a script that pulls competitor ads every morning. Plans differ in monthly credits, rate limit and API keys, and the monthly credits renew each month whichever billing period you choose.
Read next
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Ad insightsGoogle Ads vs Meta ads for e-commerce: where to start
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See what's winning in your market
Search Shopify stores and Meta ads for free. The Free plan includes the web app and the MCP server (150 credits a month), without the API. Paid plans add every dataset and the API, with more credits.